Radio, television, cable, print, billboards, internet… They all can work, so how do you know where to spend your advertising dollars? Invest the needed amount of money, make sure what you’re advertising is something people want, and you will see sales as a result. Nick Ryan of Nick Ryan Communications in Wausau will help you make sense of the advertising mix for your small business. This program is part of the “Business Bites” series sponsored by the Iron County Development Zone, Mercer Area Chamber of Commerce, and Mercer Public Library. The program is open to all northwoods area businesses and prospective business owners. Lunch will be provided by the Mercer Area Chamber of Commerce; suggested donation $5. Please register in advance by calling the Chamber at 715-476-2389.